Neelam (by Andrew)

I first encountered Neelam when I was looking for an illustrator.  The woman I eventually met though, was an illustrator, a designer, an aesthete and a polyglot.

Neelam’s family are from Gujarat (in the west of India), she grew up in Tamil Nadu (in the south east of India), and attended a Punjabi school.  Added to that palette of Indian influences are hues from the west.  Neelam has a fondness for Italian art and food, a passion for American musicals, and a love of English literature.  Her personal philosophy draws on everything from Aurobindo to Wodehouse; and the inspirations for her designs are pretty eclectic too.  Neelam loves history and travel and draws ideas from anywhere and anywhen.

When I first met her, Neelam was working for an advertising agency in Chennai.  Part of her job was to art direct photography and filming for poster and TV campaigns.  Her broad knowledge of design and her sense of style were invaluable in helping to provide models with a look that complemented the product being advertised.  The skills that she honed in designing and assembling those looks are the ones that she now brings to Look-in-the-Bag.

Neelam (by Andrew)

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